Welcome to NØRR - Nordic Life and Design

Welcome to NØRR, an independent shop and online journal dedicated to championing and celebrating Nordic Life and Design. NØRR curates beautiful, timeless and ethically sourced products for the mindful home. 

NØRR’s journey began in 2010, under the name Etcetera, a Scandinavian-style home and lifestyle store based in the picturesque seaside town of Margate, U.K. With an increasing interest in Nordic design and craftsmanship, 8-years on, Etcetera has re-branded and re-launched as NØRR and now offers a lovingly selected assortment of lifestyle and homeware products, exclusively from Nordic and Icelandic artisans and makers.

NORR landscape

The NØRR journal

The NØRR journal is an ode to a simple, balanced, more thoughtful way of living and offers insight into Nordic travel, lifestyle, wellbeing and behind-the-scenes updates of our upcoming project; building our Icelandic home. Additionally, we'll keep you updated on the products and brands we stock under NØRR Introduces; a section of our journal dedicated to introducing you to the makers and brands behind the products.


A note from the owner

I’m Shelly Elson, the founder of NØRR. Based in Margate but with roots heralding from the far North, the Nordic way of life is not only embedded in my DNA but is a passion that weaves itself through every aspect of my lifestyle.

My love of simple, well-crafted designs was integral to NØRR’s conception and I founded NØRR as a way to support Nordic and Icelandic artisans, makers and small business owners, by providing a beautiful store and online space to showcase their wares here in the U.K. I'm thrilled to be the first U.K. stockist of a few products you'll find in the shop.

In true Nordic style, I’m a firm believer that every piece you purchase for your home should be practical, beautiful and possess a story. Filling your home with items of meaningful value ensures you will cherish them for years to come, which is why we select and offer a pared down collection of quality Nordic products. Furthermore, to help promote a more thoughtful way of life, I place great emphasis on ensuring the products we stock are ethically and sustainably produced, so you can use this space to shop with a clear conscience.

I hope you enjoy browsing NØRR. If you're local, why don't you pop into the store? We’re located at 35 Hawley Street, CT9 1QA, Margate, U.K. and I’d love to meet you!

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